Y-Size® Your Business


Gen Y, also known as Millennials, is the fastest-growing generation in the workforce today. Along with timely skills and valuable ambition, they bring a unique workplace mindset that can frustrate even the most experienced leaders and managers. You may have seen this in everything from Gen Y texting at work, to their new definition of “business casual”—even if they have several fancy degrees.

In Y-Size Your Business, bestselling author Jason Dorsey reveals new generational truths about Gen Y that directly determine their workplace performance. He separates stereotypes from real data, and provides specific strategies that can dramatically increase Gen Y recruiting, retention, motivation and much more.

y size your business Jason with attendees after keynoting Taco Bell’s National Franchisee Conference. His speech to 1,000 franchisees received a standing ovation!
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Jason Dorsey’s presentation was informative, engaging and relevant. Our team left motivated to better connect with their Gen Y employees. I personally learned a lot and am proof that he can teach an old Boomer new tricks!   close quote

Taco Bell

Greg Creed, President and Chief Concept Officer
Taco Bell Corp.

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Your attendees leave this program able to:

  • Separate Gen Y myth from fact to understand Gen Y’s employment mindset
  • Act on ready-to-use workplace strategies that maximize Gen Y recruitment, retention, motivation and performance
  • Drive Gen Y communication and innovation within a multigenerational workforce

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Jason Dorsey is not available through speaker bureaus.



Y-Size Your Business: How Millennials and Gen Y Employees Can Save You Money and Grow Your Business


Generation Y, also called Millennials, is the fastest growing demographic in today’s workforce. Along with a new definition of “business casual,” Millennials and Gen Y bring a different set of workplace beliefs, priorities, and communication styles. Gen Y’s employee mindset can be a costly challenge or a strategic opportunity depending entirely how leaders respond.

In Y-Size Your Business, Jason Dorsey—The Gen Y Guy—provides an unforgettable insider’s perspective into Gen Y and Millennials. He then shares proven “no coddling” strategies for quickly developing Millennials recruitment, motivation, and performance. Attendees leave with ready-to-use actions that drive Gen Y results from our very first day at work.

Your executives and managers leave this results-driven program able to:

  • Learn Millennials and Generation Y’s unique worldview from the perspective of an insider. (Jason even explains why Gen Y doesn’t use vowels in text messages.)
  • Engage Millennails and Gen Y employees from our first day at work. This is critical because Gen Y decides on our first day if we will stay with an employer long term.
  • Impact your organization with ready-to-use, frontline-tested actions that attract, motivate, and retain Gen Y and Millennials while saving you money.

Jason with attendees after keynoting Taco Bell’s National Franchisee Conference. His speech to 1,000 franchisees received a standing ovation! Jason speaks at Intuit National Headquarters twice! Here he is with Terilyn. Now he knows where to go for help with Quickbooks.Jason keynotes an invite-only summit for leaders in financial services. They loved that he didn’t use PowerPoint!Jason with Laurel after delivering his Y-Size Your Business keynote at the Salon Today National Conference. Jason taught salon owners creative ways to attract, retain and motivate their Gen Y staff.